I've used it. Seems to be a middle of the road line, not cheap, not premium, but the red color does really disappear when it goes underwater.
Going back to my old scuba diving lessons, one part they covered (I think for underwater photography really) was that red is the first color on the spectrum to disappear as you submerge. I think thats why they're using red hooks now, not for sure if there's another reason, so pipe in on this subject, but I know this... watch your crankbaits as you retrieve back to the boat and you'll see the ones with red hooks are almost invisible compared to the silver hooks.
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