alphahawk, you are right about the river rockers. They used to be called Lazy Ikes and were made by Heddon.
Heddon also produced the first "rattletrap " type lure. It was called The Sonic. That lure was half the size of the average rattle trap, 1/8th oz, only about 1 1/ 4 inches long. They made a white with black dots one, painted like the Bandit mad cow, and it was a killer on bass.
I bought five of them at
www.Cabela's.com.