It is a regular retail store, but hours are hit and miss right now. It's best to call before hand and ask if someone will be there. Most likely there will be. It is growing, the size is very small right now, but future expansion is in the works. The majority of business is done thru online orders, but we would definately like to have more walk-ins. If you are in the area or driving by and see a white pickup outside with Hook1 decals all over it then Chris is probably in. If you have any questions about stock, or a particular item give them a call at (615) 585-2455. They are now an authorized Wilderness Systems kayak dealer. Check out the new revamped site
http://kayakfishinggear.com/
Jeremy