I have seen bunches to fly-by-the-night lures come up over the years and about every top pro has or had some silly looking lure that they endorsed at one time. From the flying lure, helicopter lure to banjo minnow this though is a completely different animal and an unfair advantage to those who don't have it on tour. It's not like when the Strike King Series 6XD or Red Eye Shad came out and was/is tearing up certain lakes. Anyone can get them and everyone had them in the boat regardless of sponsorship. This is only one place tha makes them and can easily make it hard to get for certain people not to mention the ethical or regulations surrounding the bait.
KVD has a lure setup he developed that is not similiar but in the ballpark called a Double Zulu Rig. Its a very heavy line to a barrel swivel then 18" leader to a soft shad above the barrel swivel is a free floating barrel swivel and a 12" leader tied to it with soft shad.
Its two hooks and absolutely crazy coming through the water looking like shad scattering when chased by something.
http://www.youtube.com/watch?v=8F21Ss3moZU